Seventh Generation Cardboard Laundry Detergent Bottle

Must a bottle be made of plastic? This fall, Seventh Generation began a new path: Its Natural 4X Laundry Detergent is shipping in recycled (and recyclable) bottles made of cardboard lined with a thin recyclable plastic pouch, manufactured by Ecologic Brands. From Ecologic’s FaceBook page:

Our new bottle features a rugged, fully-recyclable and even compostable outer shell made from 70 percent recycled cardboard fibers and 30 percent old newspaper fibers that supports a recyclable lightweight plastic pouch inside. By using 66 percent less plastic than typical 100 ounce 2X detergent bottles, the new container allows consumers to conserve effortlessly.

To see what’s saved, follow the life cycles of both plastic and the new paper pulp containers. This graphic is from Emma Haak’s article in the Dec/Jan issue of Fast Company:

[via Fast Company]

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