In a conversation with Maren Maier of Catalyst Design Review and Editor-in-Chief of Core77 Allan Chochinov, Dr. Michael Braungart, along with the EPEA research team encourages designers to more fully understand material flows and learn how to capture material assets at every part of the life cycle.
Designers hold a key to the future, but designers need to understand their role differently and learn to have more self-esteem, ambition and responsibility. For example, why are designers designing desire for toys made of materials that contain dozens of chemicals? Why are designers designing desire for electronics that use our increasingly limited supply of rare minerals?
Designers must consider the consequences of their choice of materials. This is not complex. As scientists, we can alert them to the consequences. We can tell them what happens when certain materials go into the environment. I see myself as the ‘material boy,’ as Madonna would say, for designers. They simply need to say, “I want to use that material, what is the consequence of that?”
This is an excellent read and gives us all a lot to think about.