According to Jeff Casper, this is the world’s largest hemp fiber vacuum bioresin infusion. A bale of over 15 lb. of raw cannabis sativa fiber (the strongest natural organic fibers) was vacuum infused with SuperSap bioresin (derived from waste streams of rapeseed oil (from biofuel industry) along with a biproduct pine resin from paper production). These materials were combined to create a custom display for the 2010 Pointer footwear line. The backlit display was exhibited through November 25th @ Fred Segal, 420 Broadway, Santa Monica.
A more in-dept description of the project is reported here on Core77.