FastCoDesign: Radical Innovation Requires Radical Materials


From Candice-Leigh Baumgardner’s article for Fast Company Design:

Designers have to start getting serious about the power of materials to transform the creative process.

It’s short, sweet and to the point.

[via FastCoDesign]


1 Response to “FastCoDesign: Radical Innovation Requires Radical Materials”

  1. 1 Martin October 27, 2010 at 1:20 pm

    Materials led innovation requires commitment to it: technology ladders and planning as well as resource focused on it.

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