MOTO: Materials Make the Difference

(Via Core77)

Chris Porter, MOTO’s Director Supply Chain & Logistics, writes about his observations of the innovative use of materials and manufacturing processes at CES 2010. The intro really does say it all:

In today’s crowded marketplace, device-makers should realize that using standard materials in standard ways won’t help them stand out. It takes extra investment in supply chain logistics, tooling, and unusual manufacturing processes to create products that seem truly unique. Yet when done right, the extra money spent on materials can become the key differentiator that makes a product successful.

Oh sing it, baby…

In this article, Chris talks about overmolded rubber texturing, in-mold decoration, machined aluminum, Corning’s Gorilla Glass, bio-plastics, reclaimed plastic and bamboo. Now THAT’S a fun list.

I think I just felt a little shiver… What? Haven’t you read this blog before?

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