Industrial Design Process at Giro

(Via SolidSmack)

Hilgard Muller, the Industrial Design Manager at Giro, talks about their design process of creating a pair of world-class sunglasses. While they have a lot of technology at their disposal, it’s the industrial designer and his sketching that brings the right blend of art, design and engineering to bear in these beautiful products.

Watch the workflow from sketch, to 3D CAD and rapid prototyping to production and notice how intimate the ID’s connection with the material and minute details that make a good product great. There’s no throwing it over the wall here, just handing off the final design to manufacturing with all the details specified. Now that’s what design is all about.

Check out the video at Design Futures quickly before it’s moved to “subscription-only”.


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